![]() Competitive, Spontaneous, Humanistic, Methodical.Assertive, Amiable, Expressive, Analytical.Sanguine, Choleric, Melancholic, Phlegmatic.There are a bunch of different names for the four personalities, including: Read on to learn about selling to different personality types. Basically, you need a selling personality if you want to convince these sales personality types to buy. Or should you try the exciting angle instead? The approach you take depends on the personality of your customer. Should you go for the competition angle, and emphasize your benefits over others offering the same service? ![]() ![]() Over the course of this process, each type has different needs.ĭo you know how to sell to different personality types? Your website text, marketing materials, and sales team must speak to each personality type individually to be the most effective. It may seem stereotypical to pigeonhole every person in the world into one of four boxes, but it’s important to know about these types for the sake of the buying process. Everyone fits into one of four major personality types.
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